The approach
One method, five connected phases.
Every engagement moves through the same five phases. The entry point changes — founders commonly begin at Align, established organizations often at Launch & Scale — but the method and the senior partners stay the same.
- 01
Phase
Align
We spend the first weeks aligning on ambition, outcome and constraints — reading market, product, systems and operations, and pressure-testing what you think you know.
Primary deliverable
Shared ambition and priority gaps
Diagnostic reportOperating risk mapPrioritized gap list - 02
Phase
Shape
The diagnosis becomes a strategy that can be funded and executed. We define the target operating state, the sequenced path to reach it, and the investment case underneath.
Primary deliverable
Investment case and 90-day plan
Target operating modelSequenced roadmapInvestment case - 03
Phase
Build
We build the product and the systems around it. Senior partners lead, working alongside your team, with weekly demos and a clear definition of done.
Primary deliverable
Product and operating system in market
Product in marketSystems backbonePlaybook - 04
Phase
Launch & Scale
We harden operations before growth exposes the weak points — planning, fulfillment, supplier resilience, and the operating cadence that keeps them coherent.
Primary deliverable
Resilient operating spine and cadence
Planning-to-fulfillment spineWeekly operating cadenceSupplier resilience view - 05
Phase
Optimize & Reinvent
We tune the system quarter after quarter — cost, resilience, service level, sustainability. Improvement becomes a rhythm your team runs, not a project we sell.
Primary deliverable
A measurable optimization roadmap
Quarterly review cadenceOptimization roadmapHandover to your team
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